come to daylesford, free baptism included!

This promo for Daylesford tourism frightens me. I'm not quite sure why. Perhaps it's the use of religious imagery (churches and the like never fail to creep me out), that shot of Isabel Lucas looking into the camera at the end... or perhaps because I just plain don't get it.

Why is the State Government urging us to go to Daylesford, have a watery rendezvous with wait staff, be baptised and "lead a double life"? The ad has more confusing, contradictory elements than a Lady Gaga music video (the image of Gaga in latex-nun garb swallowing a string of rosary beads comes to mind for some reason...)

This article by Morag Zwartz for The Age is interesting, but I don't agree with the way Christianity is treated by the writer as some untouchable thing. Artists have every right to use religious imagery to critique or evoke... but why they chose to use it in the Daylesford tourism campaign escapes me...

http://www.theage.com.au/opinion/politics/governments-moral-compass-gone-awry-in-tawdry-offensive-ad-campaign-20101007-169nl.html