So some toff from the UK ("branding expert" Simon Anholt) has flown down on his magical black umbrella to tell us all that we've officially been stereotyped as "attractive, but shallow and unintelligent".
Yes, put your hands on you hearts Australia - we're the "dumb blonde" of the world.
The Brit credits our beautiful scenery yet supposed lack of culture combined with our infamously vapid tourism campaigns (fair call Anholt, the recent "There's no place like Australia" is just downright painful to behold).
Reasons aside, we're now the "dumb blonde" of the global high-school class - chewing gum, twirling our hair and sleeping with every boy in the football team.
Well, at least we're not the loud, fat bully sitting in the back row (the US), the whiny pale kid with the bad teeth (the UK), the arrogant exchange student (France) or the quiet, nerdy Communist one (China).
(If we're the dumb blonde, then the US is Michael Moore. I'm happy with that.)
I realise i've just reeled off a list of very unfair stereotypes. I'd say "dumb blonde" comes under that category, but as narrow-minded generalisations go - I can honestly say that being the peroxide-headed bimbo of the crowd isn't such a bad thing.
Well, at least Oprah likes us.
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